The word Arife, the birthplace of the brand, refers to the first theme of women and men that we can come across in the holy texts. This emphasis, which is reflected on the designs as various symbols and has semantic expansions, gives a mythical appearance to the aesthetic structure of Arife products. Balancing both opposing and complementary elements such as men and women, Arife brings together materials that differ both temporally and culturally.
Arife, constantly in search of new forms, forces the size and form constraints of classical accessories, and makes the body and living spaces an exhibition and installation space in the production process of handmade products. With its "wearable art" products integrated with its users, Arife exhibits a stance beyond being an accessory. .